strategic advantage

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Platform advantages

Jin Jiang Hotels is a frontrunner of digital transformation in the hotel industry in China. We developed industry-leading, technology infrastructure, namely, WeHotel, GPP and JinJiang Service Sharing Platform, which enables us to deliver business value to our customers, suppliers and other business partners across the industry chain while enhancing our operating efficiency and profitability.

Jin Jiang Global Hotel Reservation and Membership Platform

A hotel booking platform that provides a robust central reservation solution and a loyalty membership program.

Jin Jiang Rewards

Jin Jiang Rewards (the membership loyalty program) is a premium travel value membership platform created by Jin Jiang International. With focuses on the core "Jin Jiang" business ecosystem and the Company’s diverse portfolio, it is designed to integrate dining, accommodation, transportation, tourism, shopping, and entertainment into a seamless experience. Members enjoy exclusive access to a global network of tens of thousands of hotels across all categories, curated high-quality travel programs worldwide, and distinctive local culinary offerings—all delivered with exceptional service.


Domestic Hotels | International Hotels | Domestic Travel | Local Dining

Jin Jiang Global Purchasing Platform

The global e-commerce procurement platform offering one-stop centralized procurement solutions for participants across the entire industry chain, including the Company's suppliers and franchisees. Through the GPP platform, suppliers and franchisees can actively engage with the Company across its hotel network in hotel development and upgrading initiatives.

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