strategic advantage

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Platform Advantages

Jin Jiang Hotels stands as a benchmark enterprise in the digital transformation of China’s hospitality industry. The company has built an industry-leading technology infrastructure ecosystem, encompassing three core platforms: WeHotel, our global hotel reservation and membership platform; GPP, our global procurement platform; and SSC, our shared services platform. Leveraging this robust digital framework, Jin Jiang Hotels has not only driven dual improvements in operational efficiency and profitability, but also sustained the creation and delivery of value for customers, suppliers and other business partners across the entire value chain.

Jin Jiang Rewards

Jin Jiang Rewards (the membership loyalty program) is a premium travel value membership platform created by Jin Jiang Hotels International. With focuses on the core "Jin Jiang" business ecosystem and the Company’s diverse portfolio, it is designed to integrate dining, accommodation, transportation, tourism, shopping, and entertainment into a seamless experience. Members enjoy exclusive access to a global network of tens of thousands of hotels across all categories, curated high-quality travel programs worldwide, and distinctive local culinary offerings—all delivered with exceptional service.

GPP

Jin Jiang Global Purchasing Platform(GPP)is a global e-commerce procurement platform offering one-stop centralized procurement solutions for participants across the entire industry chain, including the Company's suppliers and franchisees. Through the GPP platform, suppliers and franchisees can actively engage with the Company across its hotel network in hotel development and upgrading initiatives.

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